Conclusion

The posts we have created on our blog Watch Yo Shampoo were designed and written in a way for you, our readers, to become informed about the various brands in the hair care industry. We hope, as a team, our posts informed you about Tresseme, Shea Moisture, Burt’s Bees, Loreal and Neutrogena. We thank you for your active participation in the following of our blog, and we hope to create more posts that will inform you about the hair care industry. Through this campaign, we learned a lot about time management, and about Google Analytics, and even about the various brands we talked about.

Here is our final video discussing our journey on this campaign: https://youtu.be/MKHds0uGiXo

Content Marketing for Tressemé

The following campaign is a great idea to introduce new products to several consumers, and to create brand awareness. Tressemé can use this campaign to help establish themselves more on social media and help create a trending topic all over social media platforms.

For this event, consumers can create various hairstyles, since most of Tressemé’s posts are about hairstyles, and they can tag Tressemé on Twitter. There goal will be to create the most creative hairstyle using Tressemé’s products. This will help advertise Tressemé on Twitter, and will help them become a trending topic on Twitter. They will have to use the hashtag #FunkyHairTime. After posting to Twitter, they will need to post there photo to Facebook and Instagram using the same hashtag. This is targeted towards consumers who are active on social media platforms.

The goals for this campaign is to gain popularity, create trending topics on Facebook, Instagram and Twitter and to gain subscribers and likes. This campaign will be launched during back to school time.

The reward for the most creative hairstyle will be various new products which will be released a month after this campaign, and Tressemê will give a gift card of $200 for all Tressemé products.

Rittu Rakhra

Tressemé’s fan page

Tressemé has a limited number of fan pages all over the Internet; in these fan pages users promote and discuss Tressmmé’s products. They use these pages to let consumers know why the product is great, or if the product did not meet expectations.

Tressemé has a fan page in which a beauty blogger reviews Tressemé’s products. In this page she reviews the Keratin Smooth line, she uses various photos to showcase how her opinion is proven. There are various paragraphs in which she discusses each of the products in the line and compares them to competing brands.

Beauty blogger

Tressemé has another fan page in which a beauty blogger is posting about the Keratin Smooth Shampoo and the beauty bloggers discusses various aspects about the shampoo. She lists the various Pros and Cons about the shampoo and posts pictures that relate to the description.  This beauty blogger lives in India and caters to the India audience as well.

Review on Tressemé Keratin Smooth Shampoo

This is another blog, which discusses Tressemé beauty-full volume reverse system. The blogger discusses various shampoos in the line and how they are exceptional products. The blogger is writing about how great these blog posts are and she is promoting it to her readers. The blog has photos of the shampoo and conditioner, which showcase the products in that line.

Blog about Tressemé hair care products

Rittu Rakhra

Burt’s Bees fan pages

Burt’s Bee’s has many fan pages in which consumers create posts, reviews and talk about the official Burt’s Bee’s. Consumers who are passionate about the company, and want to educate or spread awareness about Burt’s Bee’s to others create fan pages. There are 3 interested fan pages for Burt’s Bees on Twitter, Instagram and Facebook. The best fan pages for Burt’s Bees can be found all over the web. Although there are not many.

On Twitter, there is a Twitter account in which a user is impersonating the founder; Burt and he posted a mix tape, which he advertises on Twitter. This fan page does not post, but mostly retweets.

Twitter Fan Page of Burt

Burt’s Bees has a Facebook fan page which is catered to Canadian users, this fan page posts rarely. The previous posts this page has incorporates news about Burt’s Bees events and products, also they posts statuses, which engages the consumers.

Burt's Bee's fan page for USA

Burt’s Bees also has a Instagram fan page which caters specifically to consumers in Canada. There description includes a short summary of what the company is about as well as a link to the official Burt’s Bees website. They post photos of art that relate to industry of hair care and beauty.

Instagram Fanpage catering to Canadian users

Rittu Rakhra