As seen from the previous 25 Facebook posts, Burt’s Bees has
a great presence on Facebook. Although Tressemé has over 9 million followers
and Burt’s Bees has over 2 million, Burt’s Bees has great communication with
their consumers. Both companies post every two weeks. Tressemé’s posts consist
of them promoting their products mainly whereas Burt’s Bees posts news updates,
events, and even contests to engage there consumers.
 |
| Successful Facebook post for Tressemé |
Tressemé uses the 50/50 rule rarely and Burt’s Bees does
with almost every other post. Burt’s Bees used keywords such as shade, moisturizing, natural and refreshing. Tressemé used keywords such
as damaged, hairstyles, hair, and shampoo.
The following post of Tressemé received 730 likes and it was
successful because they engaged there consumers, and offered a reward for there
engagement. This motivated consumers to use their products as well. I think
this post was successful because it offered consumers a chance to in a curling
iron. Many women use hair products to achieve certain look, and since Tressemé
was giving away a curling iron, many individuals were motivated to join this
contest.
 |
| Successful Facebook Post for Burt's Bees |
Rittu Rakhra
