L'Oreal HairCare

Title: L’Oreal Hair care 

L'Oreal Brand Logo (Midwestservicesupply, 2016)

L’Oreal Group is a French company which provides customers with products for Hair care, Skin care, cosmetics and many more. The product category I am writing about is Hair care. L’Oreal is present on Twitter, Facebook, Instagram and Pinterest.

L’Oreal is most active on Facebook as they post after 4-5 days. The post includes updates about upcoming products and contests to gain more audience. They post images and videos which tells customers about upcoming products in a different way. They have 21,734,224 likes on Facebook with 865 visits every day. (Loreal,2016)

The purpose of their regular posts are to gain more popularity and engage in a conversation with their followers and ask for their recommendations. They promote pictures of celebrities who uses their products so they can gain more awareness.

L'Oreal promoting celebrities (Loreal,2016)

For example, they started a contest for Oscars, audience were given the opportunity to win $250. This type of promotion helps them gain attention through on going events. (Loreal , 2016)

L'Oreal Contest  (Loreal,2016)

They provide links to their page on other platforms too so that people can look into their page on websites like Twitter and Instagram. This allows them to have greater flexibility and have more options to communicate to people

Bibliography

  Loreal. (2016, February 12). Facebook. Retrieved from https://www.facebook.com/lorealpariscanada

Midwestservicesupply. (2016, January 21). Midwest. Retrieved from http://midwestservicesupply.com/loreal-logo/

Shea Moisture vs Head&Shoulders

SEO is an important consideration for marketers because………………………….. In the cosmetics industry, Lancôme and Revlon………………………… . …………………………… Using keyword sentences throughout their sites like “Length Volume and Definition”…………………………… ……………………… In the quest of the Ultimate Mascara ………………….…………….………… ………………………………………………………….. ………………. . ……………………………………………………….Both sites………………………….. Revlon………………………………………………… Lancôme …………………………………………. The objective is to determine which of the two sites when compared has a stronger SEO.

Screen Captures of both home pages:

SEO is the short form Search Engine Optimization. It is the way used by websites so that they can be ranked higher on search engines so they make changes to their websites, which search engines, can easily understand the content and can put it on the first page. By ranking higher you can make it easily visible on the search engines. The most used keywords for Head&Shoulders and SheaMoisture are anti- dandruff shampoo, split end repair, oil-removing shampoo.

Title: Cyber Fights of Shampoos

Author: Shaurya Kainth

Subtitle: Head&Shoulders vs SheaMoisture.

	SEO considerations	Head&Shoulders (headandshoulder, 2016)	SheaMoisture (Moisture, 2016)
	Screenshot of homepage	Home page of Head&Shoulders	Home page of Shea Moisture
URL:		http://www.headandshoulders.com/en-us	http://www.sheamoisture.com
Keywords used on each site:		Head & Shoulders, shampoo, dandruff shampoo, anti-dandruff, dandruff	Hair, Shea, natural, Coconut, Hair Type, Moisturizing shampoo
Frequency of Keywords:		2,1,1,2,1 (same order as above)	1,2,1,1,2 ( same order as above)
Locations of keywords:		Website	Website’s URL
Keywords in URL:		Head as clean head in the URL	Moisture in the URL
<title>		Anti Dandruff Shampoo and Conditioner Head & Shoulders	Welcome to SheaMoisture.com - A Better Way to Beautiful
<metaname=”description”content=””/>		Head & Shoulders is America's #1 dandruff shampoo brand. Hair products range from shampoos, 2-in-1, conditioners to treatments - to get 100% flake free hair.	From our family to yours...Shop your favorite natural products made with certified organic Shea Butter. Created by a healer and crafted with care, From our family to yours...Shop your favorite natural hair, body, bath men and baby products made with certified organic Shea Butter. Created by a healer and crafted with care.
<metaname=”keywords”content=””/>		. Head & Shoulders, shampoo, dandruff shampoo, anti-dandruff, dandruff	Hair, Shea, natural, Coconut, Hair Type, Moisturizing shampoo
Site upload speed:		0.45 seconds.	The web page load time is 0.28 seconds
Quality of written content:		Fonts are same as on the product, which makes it similar to their theme of blue and white.	The content is easily readable and stylish font is used to make it attractive and similar to their theme.
Quality of Visual Content:		Photos and videos are used to make it look good and the contrast between the blue and white make it easy to find information.	Photos were used instead of text for the product.
Alt Text used:		No alt text was used.	No alt text was used.
Quality of Layout:		Photos and videos are used in an attractive way to describe the product.	Text and sketch of products is used instead of actual product picture.
Call-to-action:		GET ANSWER, LEARN NOW, SHOP NOW	SHOP &SAVE, SHOP NOW
Anchor Text:		Anchor text is on the Shop Product leading to different categories:  shampoo, conditioner, co-wash, 2-in-1, treatment.	Anchor text is on navigation : hair, face, bath, men, body.
Mobile Friendly:		Mobile site is really neat and easy to use as it has all the categories on the very first page.	Mobile site is good but it takes time to launch.
Content is “shareable”:		No such links were available	No such links were available
Links to Social Media:		Link to social media were limited	Link to almost every social media were available.

GOOGLE TRENDS

Google trends of Shampoo, Head&Shoulders, Shea Moisture

Head&Shoulders is used more than SheaMoisture as we can see the graph they are almost same but Head&Shoulders is having lead. Keywords of Head&Shoulders were mostly used in Turkey and Keywords of Shea Moisture were used in United States. (Trend, 2016)

SUMMARY

Head&Shoulders has more keywords and is more searched on search engines than Shea Moisture. Even the mobile site of Head&Shoulders was easily accessible and took less time to launch than Shea Moisture. Links to social media was more on Shea Moisture rather than Head&Shoulders. Photos and videos on both sites are properly used to describe products.

CONCLUSION

In my opinion, Head&Shoulders has nice website as it has almost all the important SEO considerations which makes it easy to get higher rankings on SEO. The videos and pictures describe product and help the user to get information about the product and what company offers.

Bibliography

headandshoulder. (2016). Retrieved from http://www.headandshoulders.com/en-us

Moisture, S. (2016). Retrieved from http://www.sheamoisture.com

Trend, G. (2016, feb 14). Google Trend. Retrieved from google: https://www.google.ca/trends/explore#q=shampoo%2C%20%2Fm%2F05nrjz%2C%20%2Fm%2F0134ptz5&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B5

Tresseme VS. Burt's Bees

We will be discussing the following two brands websites and how effective they are in terms of visual representation.

• Tresseme
• Burt's Bees

Tresseme's Homepagee

Below is a chart listing all of there SEO results. SEO is Search Engine Optimization. The more effective there search engine optimization is, the easier consumers can locate there website and the format of the website will help consumers navigate more easily.

Tresseme's advantage is it’s use of good website design quality and the good number of keywords. Also, It has advantage of the good contrast of text and it’s backgrounds on  it’s website since most consumers prefer the information to be easily read. Burt’s Bees advantage is that it provides a lot of information for a visitor on the homepage, most consumers can find their information quickly, and can easily navigate due to the high number of call-to-actions. Another observation is that Tresseme ranked 7 when you searched “shampoo” whereas Burt’s Bees was not even present on the first page. Both websites have various links leading to various shampoos and products and are easily accessible.

Burt's Bees Homepage

In the hair care industry; Tresseme and Burt’s Bees are one of the leading brands, but I believe Tresseme showcased a better website. This is due to the nice layout of the website, and the nice display of information of the photos and information in a simple, and easy to navigate way. Also the use of the keywords “volume” “strength” and “moisturize” helps a user find the website much more easily.

	SEO considerations	Burts Bees (Burt's Bees, 2016)	Tresseme (Tresseme, 2016)
	Screenshot of homepage	As seen above	As seen above
URL:		http://www.burtsbees.ca/	http://www.tresemme.ca/
Keywords used on each site:		Natural personal care products, natural hair care products, , natural hair care, natural soaps, burt's bees, burts bees	Hair profiler, Hair care tips, Hairstyles, Shampoos, Conditioner, Styling tips
Frequency of Keywords:		Natural personal care products: 1 Natural hair care products: 1 Natural hair care: 2 Natural Soaps: 1 Burt’s bees: 2 Burts bees: 2	Hair profiler: 2 Hair care tips: 1 Hairstyles: 1 Shampoos: 1 Conditioner: 1 Styling tips: 1
Locations of keywords:		Webpage, homepage	All are anchor tags found on the web page.
Keywords in URL:		Zero keywords in URL	There are zero keywords in URL
<title>		Natural Personal Care Products & Natural Skin Care Products - Burt's Bees	Hair Products | Salon Products | How to Style Hair | TRESemmé
<metaname=”description”content=””/>		Burt's Bees offers natural personal care products, including truly natural skin care products, hair care products, soaps, lotions, natural baby products, and more. And we're committed to The Greater Good for all.	TRESemmé hair and salon products and learn how to style your hair from professional hair stylists.
<metaname=”keywords”content=””/>		Hair fall shampoo,  shampoo for dry hair, frizzy hair repair, natural shampoo	Moisturize, fix dry hair, split-end repair, cry curly hair
Site upload speed:		0.64 seconds	1.20 seconds
Quality of written content:		The website uses a light background with light text makingit difficult to see the information written. Website is clustered, which makes the user look harder for information.	The background colour is black and the text is grey. There are also white text which contrasts the background and text.
Quality of Visual Content:		Website contains various images and various links to different pages making it difficult to find information.	There is a slideshow of various Tresseme products showing the newest and latest product which help the viewer see various new products.
Alt Text used:		There is no alt text used on the webpage.	The website includes alt text through the photos from the homepage, when you hover over some of the photos you will see a description of the image.
Quality of Layout:		The website is not very neat, there are many photos and too much information clustered in one page.	The layout is very simple, and provides the necessary details which a consumer needs when browsing a hair care website.
Call-to-action:		There are six call-to-action buttons on the right site of the homepage.	The hair profiler link is Tressemes call-to-action button.
Anchor Text:		There is a lot of anchor text on the website on top and bottom of website.	The anchor text is visible on the bottom of the homepage where the user can navigate to other sections of the website.
Mobile Friendly:		There is no mobile website provided. Therefore, the website is not mobile friendly.	Tresseme provides a easy to navigate mobile website which provides all the necessary hyper links for a user on a mobile device to navigate the website to find the information needed.
Content is “shareable”:		No links are provided to share the content.	There are zero links for users to share the content.
Links to Social Media:		The website provides links to there Twitter, Facebook and Youtube website.	The website provides a link to two only social media websites which are Facebook and YouTube.
SERP ranking results when using keywords from this table:		50	72