Burt’s Bee’s vs. Tressemé on Instagram

Tressemé and Burt’s Bees are both active on Instagram. Tressemé has 59.1k followers with 2402 posts and Burt’s Bees has 90.4k followers with 355 posts.

Burt’s Bees updates there Instagram everyday with consistent use of the 50/50 strategy by incorporating posts that help consumers be healthy and clean and with posts that showcase there products. They also posted about there campaign for Bring Back The Bees, which is to save the instinct of Bees. They post about daily events, upcoming promotions and contests as well. In the description for there Instagram page, Burt’s Bees included there campaign hashtags #BringBackTheBees and there website to help promote themselves. Some keywords they used were, natural, cleansing, massage, rinse, and moisture.

One of their popular Instagram posts was a part of their campaign to bring back the bees. In this post they have a popular figure, Lea Michele to help promote their campaign. I believe this post was popular because of the presence of a famous individual, and due to the use of hashtags.

Burt's Bee's popular post

Tressemé posts on Instagram everyday but the posts have stopped in the month of March. They use the 50/50 rule occasionally through there posts. They post mainly photos of celebrities who have done unique hairstyles and then post products, which the average consumer can use to achieve those hairstyles. 90% of Tressmmé’s posts consist of photos of celebrities and none of there own products, or they post photos of there own stylists styling hair.

A Tressemé stylist styling a clients hair

In Tressmmé’s description, they have some keywords that define who they are as a company. They also included there own website for the consumers to refer back to there products. Some keywords they used were hair, moisturize, hairstyles and healthy. One of their famous Instagram posts was a post of a celebrity doing a unique hairstyle, which Tressemé thought was beautiful. This post gained 658 likes and 5 comments. I believe this post was popular because the women in the photo were a blogger and famous on Instagram so many of her followers liked the post.

Famous blogger with a unique hairstyle 

Rittu Rakhra