On YouTube, Tressemé has 25,112 subscribers and 16,196,282 views.
Burt’s Bee’s has 3,755 subscribers and 3,233,825 views.
Tressemé does not have a description for their channel but Burt’s Bees has a
description, which highlights who they are as a company and incorporates it
into the world of YouTube, some keywords they used were beauty, natural, and product.
Tressemé used to post approximately everyday or every other
day but posting has stopped last month. The types of videos they post are
tutorials for certain hairstyles. In these tutorials they incorporate there own
styling products and tools to help advertise their company.
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| Various tutorials Tressemé posts on YouTube |
One of there successful videos was the tutorial Tressemé did
with Chrissy Teigen. Tressemé and Chrissy Teigen teamed up to create a video
called “Get touchable volume with
Chrissy Teigen”. This video achieved 2,422,186
views and 45 likes with 0 dislikes. I believe this video became popular due to
the fact they incorporated a celebrity. Chrissy Teigen has many fans herself
who most likely watched the video themselves.
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| The famous Chrissy Teigen showing how to get volumized hair |
Burt’s Bees YouTube page has many videos. They post weekly
or bi-weekly with videos about famous events, product information, and
advertisement. The videos all average about 2,000 views. Burt’s Bee’s also
posts videos about events that relate to the industry that their subscribers
may be interested in.
One of there successful videos was called “Burt talks to the
Bees”. This video included a actor impersonating Burt, the founder of the
company, and Burt is talking to a bunch of actors impersonating Bees. I believe
this video became popular because of the creativity behind the concept. It was
interesting to watch. This video received 339,353 views and 441 likes with 27
dislikes. It has the highest views in the channel
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| Short video on Burt |
Rittu Rakhra
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