Content Marketing for Tressemé

The following campaign is a great idea to introduce new products to several consumers, and to create brand awareness. Tressemé can use this campaign to help establish themselves more on social media and help create a trending topic all over social media platforms.

For this event, consumers can create various hairstyles, since most of Tressemé’s posts are about hairstyles, and they can tag Tressemé on Twitter. There goal will be to create the most creative hairstyle using Tressemé’s products. This will help advertise Tressemé on Twitter, and will help them become a trending topic on Twitter. They will have to use the hashtag #FunkyHairTime. After posting to Twitter, they will need to post there photo to Facebook and Instagram using the same hashtag. This is targeted towards consumers who are active on social media platforms.

The goals for this campaign is to gain popularity, create trending topics on Facebook, Instagram and Twitter and to gain subscribers and likes. This campaign will be launched during back to school time.

The reward for the most creative hairstyle will be various new products which will be released a month after this campaign, and Tressemê will give a gift card of $200 for all Tressemé products.

Rittu Rakhra