Title: L’Oreal Hair care
 |
| L'Oreal Brand Logo (Midwestservicesupply, 2016) |
L’Oreal
Group is a French company which provides customers with products for Hair care,
Skin care, cosmetics and many more. The product category I am writing about is
Hair care. L’Oreal is present on Twitter, Facebook, Instagram and Pinterest.
L’Oreal is
most active on Facebook as they post after 4-5 days. The post includes updates
about upcoming products and contests to gain more audience. They post images
and videos which tells customers about upcoming products in a different way.
They have 21,734,224 likes on Facebook with 865 visits every day. (Loreal,2016)
The purpose
of their regular posts are to gain more popularity and engage in a conversation
with their followers and ask for their recommendations. They promote pictures of
celebrities who uses their products so they can gain more awareness.
 |
| L'Oreal promoting celebrities (Loreal,2016) |
For
example, they started a contest for Oscars, audience were given the opportunity
to win $250. This type of promotion helps them gain attention through on going
events. (Loreal , 2016)
 |
| L'Oreal Contest (Loreal,2016) |
They
provide links to their page on other platforms too so that people can look into
their page on websites like Twitter and Instagram. This allows them to have
greater flexibility and have more options to communicate to people
Loreal. (2016,
February 12). Facebook. Retrieved from
https://www.facebook.com/lorealpariscanada
Bibliography
Midwestservicesupply.
(2016, January 21). Midwest. Retrieved from
http://midwestservicesupply.com/loreal-logo/
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