Information about SEO and Analysis Of L'Oréal And Neutrogena
SEO
stands for search engine optimization and is basically used to improve rankings
and increase awareness of websites in search engines. It is basically making
the website better so that every search engine can understand it and display it
whenever user types in the keywords. The keywords used frequently by L’Oreal
include Shampoo, conditioner and damage
hair repair. Both websites has similar keywords which may result in similar
ranking on search engines.
Title: Best shampoo competition
Author: Rajdeep Singh Virk
Subtitle:
L’Oreal vs Neutrogena (Hair Repair Remedies)
SEO consideration
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L’Oreal
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Neutrogena
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Screenshot of homepage
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URL:
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http://www.lorealparis.ca/haircare.aspx
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http://www.neutrogena.ca/hair
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Keywords used on each site:
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Shampoo, dry hair,
conditioner, L’Oreal shampoo, damaged hair.
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Dermatologist recommended
shampoo, haircare, number one brand,
dry hair repair.
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Keywords in URL:
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L’Oreal includes only one
keyword in the URL. (haircare)
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Includes no keywords in url
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<title>
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Hair Care Products: Shampoo
& Conditioner | L’Oreal Paris
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Hair | NEUTROGENA® Canada
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<metaname=”description”content=””/>
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Your hair deserves the best
possible care. Get it with L’Oreal Paris shampoos, conditioners and hair
treatments
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THE GIFT OF HEALTHY HAIR, Get
the skin and hair care product that suits you best with Neutrogena, Canada’s
Dermatologist Recommended brand. YOUR BEST DAY, EVERY DAY™.
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<metaname=”keywords”content=””/>
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Hair care, cosmetics,
skincare, experts, styling.
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Natural, moisturizer, hair
products, dermatologist recommended shampoo.
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Site upload speed:
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Website was loaded in 0.55s
with a page size of 5.3MB
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Website loads in 0.33s
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Quality of written content:
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The background color used is
black with grey color of font, giving the website a dark theme.
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The background color used is
white with text color of black, making it easier to read.
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Quality of Visual Content:
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Website contains images and
nice videos promoting their products such as shampoos and conditioner.
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Website contains only
pictures showing benefits of the products
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Alt Text used:
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Alt text is used on every
picture giving description when mouse is hovered in the picture.
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Alt text is provided on
pictures.
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Quality of Layout:
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Website is neatly maintained
providing all the necessary details. Site map is also provided for better
navigation.
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Website is providing all the
details. It does not contains sitemap
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Call-to-action:
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L’Oreal has call to action
buttons which lets user to navigate to different sections.
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Call to action buttons are
provided to buy products
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Anchor Text:
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Anchor text is available on
navigation page where it lets user to choose different categories such as Dry
hair, shampoo, damage hair repair.
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Anchor text is available to
navigate to different categories
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Mobile Friendly:
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Mobile website is easy to
use. It shows all categories such as shampoo, conditioner, skincare and
haircare.
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Mobile site shows proper
content including all the necessary details
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Content is “shareable”:
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Links are provided to share
content
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Links are provided to share
content
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Links to Social Media:
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Website provides links to
social media websites such as Facebook, Twitter, Google plus, Instagram and
Snapchat
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Provides link only to
Facebook and Google plus
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SERP ranking results when
using keywords from this table:
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64
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50
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As we can see, L’Oreal is gaining more interest as
compared to Neutrogena. Neutrogena is on a constant track without less ups and
downs, whereas L’Oreal got a boost in interest in end of January 2016. L’Oreal
has been searched mostly in Poland whereas Neutrogena has been searched in
Vietnam. (Google, 2016)
SUMMARY
L’Oreal uses more keywords as compared to Neutrogena.
On the other hand Neutrogena’s description is longer and more accurate. The
mobile site provided my L’Oreal is easier to use as compared to Neutrogena.
Both the websites are easy to navigate but L’Oreal do provide site map making
it easier to navigate. The links provided to various social websites are less
in Neutrogena whereas L’Oreal provides accounts like snapchat, Instagram and
even pin interest. Neutrogena’s website is easier to read as the text is placed
on a white background as compared to L’Oreal where a grey color text is placed
on black background
CONCLUSION
In my opinion, L’Oreal is a better website for a user
as it is more easy to use and the use of embedded videos plays and important
role to display their products. Even though L’Oreal has less keywords to use,
they make proper use of the ones they are using.
Bibliography
Google. (2016, February ). Google
trends. Retrieved from
https://www.google.ca/trends/explore#q=haircare%2C%20%2Fm%2F061t8w%2C%20%2Fm%2F0366v2&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B5
Loreal. (2016, February). Hair Care
Products: Shampoo & Conditioner | L’Oreal Paris. Retrieved from
http://www.lorealparis.ca/_en/_ca/home/index.aspx
Neutrogena. (2016, February). , Get
the skin and hair care product that suits you best with Neutrogena, Canada’s
Dermatologist Recommended brand. Retrieved from http://www.neutrogena.ca/
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