We will be discussing the following two brands websites and how effective they are in terms of visual representation.
 |
| Tresseme's Homepagee |
Tresseme's advantage is it’s use of good website design
quality and the good number of keywords. Also, It has advantage of the good
contrast of text and it’s backgrounds on it’s website since most consumers prefer the
information to be easily read. Burt’s Bees advantage is that it provides a lot
of information for a visitor on the homepage, most consumers can find their
information quickly, and can easily navigate due to the high number of
call-to-actions. Another observation is that Tresseme ranked 7 when you
searched “shampoo” whereas Burt’s Bees was not even present on the first page.
Both websites have various links leading to various shampoos and products and
are easily accessible.
 |
| Burt's Bees Homepage |
In the hair care industry; Tresseme and Burt’s Bees
are one of the leading brands, but I believe Tresseme showcased a better
website. This is due to the nice layout of the website, and the nice display of
information of the photos and information in a simple, and easy to navigate
way. Also the use of the keywords “volume” “strength” and “moisturize” helps a
user find the website much more easily.
SEO considerations
|
Burts Bees
|
Tresseme
|
|
Screenshot of homepage
|
As seen above |
As seen above |
|
URL:
|
http://www.burtsbees.ca/
|
http://www.tresemme.ca/
|
|
Keywords used on each site:
|
Natural personal care
products, natural hair care products, , natural hair care, natural soaps,
burt's bees, burts bees
|
Hair profiler, Hair care
tips, Hairstyles, Shampoos, Conditioner, Styling tips
|
|
Frequency of Keywords:
|
Natural personal care
products: 1
Natural hair care products:
1
Natural hair care: 2
Natural Soaps: 1
Burt’s bees: 2
Burts bees: 2
|
Hair profiler: 2
Hair care tips: 1
Hairstyles: 1
Shampoos: 1
Conditioner: 1
Styling tips: 1
|
|
Locations of keywords:
|
Webpage, homepage
|
All are anchor tags found on
the web page.
|
|
Keywords in URL:
|
Zero keywords in URL
|
There are zero keywords in URL
|
|
<title>
|
Natural
Personal Care Products & Natural Skin Care Products - Burt's Bees
|
Hair
Products | Salon Products | How to Style Hair | TRESemmé
|
|
<metaname=”description”content=””/>
|
Burt's
Bees offers natural personal care products, including truly natural skin care
products, hair care products, soaps, lotions, natural baby products, and
more. And we're committed to The Greater Good for all.
|
TRESemmé
hair and salon products and learn how to style your hair from professional
hair stylists.
|
|
<metaname=”keywords”content=””/>
|
Hair fall shampoo, shampoo for dry hair, frizzy hair repair,
natural shampoo
|
Moisturize, fix dry hair,
split-end repair, cry curly hair
|
|
Site upload speed:
|
0.64 seconds
|
1.20 seconds
|
|
Quality of written content:
|
The website uses a light
background with light text makingit difficult to see the information written.
Website is clustered, which makes the user look harder for information.
|
The background colour is
black and the text is grey. There are also white text which contrasts the
background and text.
|
|
Quality of Visual Content:
|
Website contains various
images and various links to different pages making it difficult to find
information.
|
There is a slideshow of
various Tresseme products showing the newest and latest product which help
the viewer see various new products.
|
|
Alt Text used:
|
There is no alt text used on
the webpage.
|
The website includes alt
text through the photos from the homepage, when you hover over some of the
photos you will see a description of the image.
|
|
Quality of Layout:
|
The website is not very
neat, there are many photos and too much information clustered in one page.
|
The layout is very simple,
and provides the necessary details which a consumer needs when browsing a
hair care website.
|
|
Call-to-action:
|
There are six call-to-action
buttons on the right site of the homepage.
|
The hair profiler link is
Tressemes call-to-action button.
|
|
Anchor Text:
|
There is a lot of anchor
text on the website on top and bottom of website.
|
The anchor text is visible
on the bottom of the homepage where the user can navigate to other sections
of the website.
|
|
Mobile Friendly:
|
There is no mobile website
provided. Therefore, the website is not mobile friendly.
|
Tresseme provides a easy to
navigate mobile website which provides all the necessary hyper links for a
user on a mobile device to navigate the website to find the information
needed.
|
|
Content is “shareable”:
|
No links are provided to
share the content.
|
There are zero links for
users to share the content.
|
|
Links to Social Media:
|
The website provides links
to there Twitter, Facebook and Youtube website.
|
The website provides a link
to two only social media websites which are Facebook and YouTube.
|
|
SERP ranking results when
using keywords from this table:
|
50
|
72
|
|
No comments:
Post a Comment