Burt's Bees Hair Care Social Media Platform Analysis

Burt's Bees Logo (Burt's Bees, 2016)

Burt’s Bees is a huge competitor in the hair care industry established in 1984 (Burt's Bees, 2016). They have products ranging from beauty, health, cosmetics and much more. They are currently present on Facebook, Twitter, YouTube, and Instagram.  We will be looking at there most effective method of communication from these social media platforms.  They are most popular on Twitter because they receive the highest level of feedback from all of the social media platforms. (Burt's Bees, 2016)

Burt's Bees Facebook post (Burt's Bees, 2016)

Burt’s Bees posts actively on Facebook, Instagram, and YouTube but have a higher following on Twitter. Consumers are not able to fully interact on these social media channels as much as Twitter. Below is an example of a Facebook post Burt’s Bees made. Through the low number of “likes” it is shown how inactive this Facebook page is.

Burt’s Bees Twitter handle is @BurtsBees. They use the 50/50 rule consistently throughout their Twitter posts by incorporating various posts about the shampoo industry and they continue to post about their products approximately 2-3 times a week. This strategy is effective because the rule brings in potential customers with the posts about the industry and the posts about there own company tempts customers to purchase. The main purpose is to gain new followers with the hashtags they use and to engage their audience.  Customer feedback is average.

An example of Burt's Bees engaging their customers by retweeting
(Burt's Bees, 2016)

Burt’s Bees retweets other users to engage customers into their Twitter. By doing this, it will inspire customers to tweet to Burt’s Bees in the hope Burt’s Bees will retweet them.  This is also another way for Burt’s Bees to gain followers. By using various hashtags on shampoo brands, and trends it helps users find Burt’s Bees twitter account.

Burt's Bees using the 50/50 rule on Twitter (Burt's Bees, 2016)

Burt’s Bees Twitter account is effective in releasing news about the latest promotions about shampoo's, natural products and establishing new customers with the use of hashtags. Out of all social media platforms, Twitter is most effective in engaging the hair care industry audience. It is also effective in promoting their own products.

Bibliography

Burt's Bees. (2016). Burt's Bees Facebook Page. Retrieved March 9, 2016, from Facebppl: https://www.facebook.com/BurtsBeesCAN/?brand_redir=51334529153

Burt's Bees. (2016). Burt's Bees Twitter. Retrieved March 8, 2016, from Twitter: https://twitter.com/BurtsBees?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Burt's Bees. (2016). Our History. Retrieved March 8, 2016 , from Burt's Bees: https://www.burtsbees.ca/w/about-us/our-story/our-history.html