Shea Moisture vs Head&Shoulders

SEO is an important consideration for marketers because………………………….. In the cosmetics industry, Lancôme and Revlon………………………… . …………………………… Using keyword sentences throughout their sites like “Length Volume and Definition”…………………………… ……………………… In the quest of the Ultimate Mascara ………………….…………….………… ………………………………………………………….. ………………. . ……………………………………………………….Both sites………………………….. Revlon………………………………………………… Lancôme …………………………………………. The objective is to determine which of the two sites when compared has a stronger SEO.

Screen Captures of both home pages:

SEO is the short form Search Engine Optimization. It is the way used by websites so that they can be ranked higher on search engines so they make changes to their websites, which search engines, can easily understand the content and can put it on the first page. By ranking higher you can make it easily visible on the search engines. The most used keywords for Head&Shoulders and SheaMoisture are anti- dandruff shampoo, split end repair, oil-removing shampoo.

Title: Cyber Fights of Shampoos

Author: Shaurya Kainth

Subtitle: Head&Shoulders vs SheaMoisture.

	SEO considerations	Head&Shoulders (headandshoulder, 2016)	SheaMoisture (Moisture, 2016)
	Screenshot of homepage	Home page of Head&Shoulders	Home page of Shea Moisture
URL:		http://www.headandshoulders.com/en-us	http://www.sheamoisture.com
Keywords used on each site:		Head & Shoulders, shampoo, dandruff shampoo, anti-dandruff, dandruff	Hair, Shea, natural, Coconut, Hair Type, Moisturizing shampoo
Frequency of Keywords:		2,1,1,2,1 (same order as above)	1,2,1,1,2 ( same order as above)
Locations of keywords:		Website	Website’s URL
Keywords in URL:		Head as clean head in the URL	Moisture in the URL
<title>		Anti Dandruff Shampoo and Conditioner Head & Shoulders	Welcome to SheaMoisture.com - A Better Way to Beautiful
<metaname=”description”content=””/>		Head & Shoulders is America's #1 dandruff shampoo brand. Hair products range from shampoos, 2-in-1, conditioners to treatments - to get 100% flake free hair.	From our family to yours...Shop your favorite natural products made with certified organic Shea Butter. Created by a healer and crafted with care, From our family to yours...Shop your favorite natural hair, body, bath men and baby products made with certified organic Shea Butter. Created by a healer and crafted with care.
<metaname=”keywords”content=””/>		. Head & Shoulders, shampoo, dandruff shampoo, anti-dandruff, dandruff	Hair, Shea, natural, Coconut, Hair Type, Moisturizing shampoo
Site upload speed:		0.45 seconds.	The web page load time is 0.28 seconds
Quality of written content:		Fonts are same as on the product, which makes it similar to their theme of blue and white.	The content is easily readable and stylish font is used to make it attractive and similar to their theme.
Quality of Visual Content:		Photos and videos are used to make it look good and the contrast between the blue and white make it easy to find information.	Photos were used instead of text for the product.
Alt Text used:		No alt text was used.	No alt text was used.
Quality of Layout:		Photos and videos are used in an attractive way to describe the product.	Text and sketch of products is used instead of actual product picture.
Call-to-action:		GET ANSWER, LEARN NOW, SHOP NOW	SHOP &SAVE, SHOP NOW
Anchor Text:		Anchor text is on the Shop Product leading to different categories:  shampoo, conditioner, co-wash, 2-in-1, treatment.	Anchor text is on navigation : hair, face, bath, men, body.
Mobile Friendly:		Mobile site is really neat and easy to use as it has all the categories on the very first page.	Mobile site is good but it takes time to launch.
Content is “shareable”:		No such links were available	No such links were available
Links to Social Media:		Link to social media were limited	Link to almost every social media were available.

GOOGLE TRENDS

Google trends of Shampoo, Head&Shoulders, Shea Moisture

Head&Shoulders is used more than SheaMoisture as we can see the graph they are almost same but Head&Shoulders is having lead. Keywords of Head&Shoulders were mostly used in Turkey and Keywords of Shea Moisture were used in United States. (Trend, 2016)

SUMMARY

Head&Shoulders has more keywords and is more searched on search engines than Shea Moisture. Even the mobile site of Head&Shoulders was easily accessible and took less time to launch than Shea Moisture. Links to social media was more on Shea Moisture rather than Head&Shoulders. Photos and videos on both sites are properly used to describe products.

CONCLUSION

In my opinion, Head&Shoulders has nice website as it has almost all the important SEO considerations which makes it easy to get higher rankings on SEO. The videos and pictures describe product and help the user to get information about the product and what company offers.

Bibliography

headandshoulder. (2016). Retrieved from http://www.headandshoulders.com/en-us

Moisture, S. (2016). Retrieved from http://www.sheamoisture.com

Trend, G. (2016, feb 14). Google Trend. Retrieved from google: https://www.google.ca/trends/explore#q=shampoo%2C%20%2Fm%2F05nrjz%2C%20%2Fm%2F0134ptz5&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B5