L’Oreal vs Neutrogena on Twitter

L’Oreal vs Neutrogena on Twitter

Author: Rajdeep singh virk

L’Oreal has 357K followers with 42.5k tweets. Neutrogena has only 42.6K followers with only 5,899 tweets. L’Oreal is more active on twitter as they update every week. Neutrogena on the other hand only updates once or twice in a month.

On twitter, L’Oreal post content which includes images which promotes the products. On the other hand, Neutrogena updates with posts like images, videos and discounts. Neutrogena follows the 50/50 rule well on twitter as it give updates on other things too. Neutrogena on the other hand only provides information about the brand itself. The keywords they use includes get stronger hair, best shampoo

Neutrogena posted a video which wasn’t about the brand but was a about women. It was supported by #seewhatspossible. This video of Neutrogena was retweeted 173 times with 391 likes. This video was 30 seconds long. This video was like so many times because it was about a good cause which told us about women.      

Neutrogena post on twitter

                    

L'Oreal post on twitter

L’Oreal recently posted a picture which promoted a product. It was supported by hashtag #contouring. This photo was liked 56 times and was retweeted 15 times. The main reason of this post getting liked and retweeted was that it promoted the product which was recently launched by L’Oreal to help women get better contouring.