Title: Shea Moisture Hair Care Analysis
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| Shea Moisture Logo |
Shea Moisture is the
personal care company founded in 1991 by Nyema Tubman and Richelieu Dennis and
his mother Mary Dennis, which is focused on shampoos, conditioners and body
wash. Shea Moisture is an American company, which is inspired by Sofi Tucker,
who sold shea butter at a village market in Bonthe, Sierra Leone in 1912. The
category of the product is Hair Care. Shea Moisture is almost present on every
famous social media such as: Facebook, Twitter, Youtube, Pinterest, Goggle+,
Instagram. Shea Moisture has its official website too. Except Google+ Shea
Moisture is active on all of these social media.
Shea Moisture is mostly
active on both Facebook and Twitter, as both have almost same frequency of
posts every day which 1-2 post daily. Shea Moisture has 60.8K followers on
twitter and 700,482 people likes Shea Moisture’s page on Facebook. Shea
Moisture uses photos, sketches and videos of the product, to give information
and for the advertisement of the product. Shea Moisture also replies back for
the questions of their customers regarding suggestions of the product, and also
regarding feedbacks.
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| Reply |
Shea Moisture also tweets about the sales and
promotions, which helps them to get more customers through twitter. They use
hash tags, which makes them reach more audience, which is not following them.
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| Sales |
Shea Moisture also uses this
platform to launch their products in different markets, which helps them
alerting people about the new market places where they can buy their products,
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| New Market Place |
So we can say that Shea
Moisture is using social media for advertisement and marketing in efficient
ways, which is helping them to grow more.
Bibliography
Bibliography
Facebook.
(2016). Retrieved from https://www.facebook.com/SheaMoisture/?fref=ts
Shea Moisture. (2016). Retrieved from
http://www.sheamoisture.com
Twitter. (2016). Retrieved from
https://twitter.com/SheaMoisture
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