Saturday, 26 March 2016

Head & Shoulders vs Shea Moisture on Instagram

Head & Shoulders vs Shea Moisture on Instagram
Author: Shaurya Singh Kainth

Comparing Head & Shoulders and Shea Moisture on Instagram we can easily say that Shea Moisture is more popular on Instagram as it got 270 k followers where as Head & Shoulders got only 4,729 followers. Shea Moisture is more active on Instagram as they post 1-2 pictures everyday but Head & Shoulders posts pictures once in a week.

Head & Shoulders posts the pictures about their products, facts about their company. They have similar post on Instagram as well. Here we can also see the pictures of celebrities, events organized by them. Also we can see them supporting Oscars by which we can tell that they follow 50/50 rule.

Shea Moisture post pictures of their products, discount, campaign organized by them. They also posted a picture about women showing they are brave by which we can tell they follow 50/50 rules.

Shea Moisture posted a picture of  Malala to celebrate women history month, which shows that women are brave by honoring Malala. This picture got 1539 likes and I think story behind Malala and women’s bravery made this post successful.


Brave Malala









Head & Shoulders posted a picture of famous model and actor Sofia Vergara showing the after effect of using Head & Shoulders shampoo. This post got 654 likes.

Sofia Vergara




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