Head & Shoulders vs Shea Moisture on Twitter

Head & Shoulders vs Shea Moisture on Twitter

Author- Shaurya Singh Kainth

Comparing Head & Shoulders and Shea Moisture on Twitter we can easily say that Shea Moisture is more popular on this social media platform as it got 61.2 K Followers and 55 K likes where as Head & Shoulders got only 51.7 K followers and 2,435 likes. Both these companies have almost same frequency of posting on Twitter as both posts 3-4 tweets every day. The 50/50 rules are being followed by both the companies here too as the tweets are similar too the posts on Facebook.

Head & Shoulders tweets the videos and pictures of following:

• ·      Events organized by them.
• ·      Facts about their company.
• ·      Celebrities promoting their product by using it.
• ·      New products.

Shea Moisture tweets the videos and pictures of following:

·      New product.

·      Normal people using their products.

·      After effect of using their products.

·      Gift box, which includes their different products.

·      Discounts.

The keywords mostly used by Head & Shoulders are:

• ·      #LiveFlakeFree
• ·      #Fresh
• ·      #LiveHeadFirst

The keywords mostly used by Shea Moisture are:

• ·      #sheamoisture
• ·      #SheaFam
• ·      #TextureTuesday

Shea Moisture tweeted a picture of showing their products with 50% discount. This tweet was liked by 30 and was Retweeted by 46 people. I think this tweet was so successful because it showed the pictures of the products and also the big discount of 50% on them.

50% off

Head & Shoulders tweeted a picture of their shampoo on a red carpet on the day of Oscar. But due to less popularity of Head & Shoulders on Twitter it got only 6 likes.

Red Carpet