Wednesday, 23 March 2016

Content marketing (L'Oreal)

Author: Rajdeep Singh Virk


This event is for L’Oreal and it will be a social awareness campaign. In this, users will have to post a picture with #lorealmakeover. This campaign will be on Facebook and it will start 2 weeks before Halloween. In this people will have to use L’Oreal products and shampoos and do a makeover of themselves for Halloween. And while posting the picture, all they have to write is #lorealmakeover so that they can get themselves in that contest.

By this L’Oreal will get more public awareness as the news feed will be filled with L’Oreal products are L’Oreal will soon show in Facebook trending. This is a great way to make people aware how L’Oreal is rewarding people for using their products. The winner will be chosen on the day of Halloween and will receive a free L’Oreal products for 5 months.  

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