Tressemé vs. Burt’s Bees on Twitter

Burt’s Bees tweets almost everyday with engaging posts about there brand and about the industry. They consistently use the 50/50 rule throughout there posts. They have a campaign going on right now about #BringBackTheBees due to the number of bees falling dramatically over the past few years. They are removing the letter B from all their posts and creating a trending topic to help bring back the bees. Some keywords Burt’s Bees uses are cleansing, hydrated and healthy.

Paul Wesley supporting Burt's Bees

Burt’s Bees most successful post as of recently was the post where they started there campaign for “Bring Back The Bees”. This post received 195 retweets and 177 likes which is very high on there Twitter page. I believe this post was successful because of the campaigns goal, and the creative idea behind the campaign. Burt’s Bees encouraged everyone to not use the letter B in all his or her tweets to help bring awareness. Due to this, I believe this post became very famous.

Most Successful Post for Burt's Bee's

Tressemé posts about once or twice a week, but the tweets have stopped in the month of March. They tweet mostly about certain runway events occurring in the community, and about their contests or new products, which are releasing soon. They also are very big on retweeting similar posts they relate to their company. Tressemé does not use the 50/50 rule often; they tweet about there own company mostly. Some keywords they use are hair, beauty, and hairstyle.

Tressemé’s most successful post was a post where they introduced a fresh and creative hairstyle into the industry. They created a tweet in which thy promoted a funky hairstyle, which started to trend on Tumblr and Twitter due to there Twitter post. This tweet received 677 retweets and 4.8k likes. I believe this post was successful due to the fact they included Tumblr into the post. Tumblr is a new social media platform, which is very popular with the younger generation. Also I believe it was a successful post because the hairstyle they chose to post was very unique and funky.

Tressemé's most succesful post