Shea Moisture vs Head & Shoulders on Facebook

 Shea Moisture vs Head & Shoulders on Facebook

Author: Shaurya Singh Kainth

Comparing Head & Shoulders and Shea Moisture on Facebook we can easily say that Head & Shoulder has more popularity on Facebook as it got 8,835,741 likes on its Facebook page where as Shea Moisture only got 702,926 likes. Shea Moisture is very responsive to messages and even to the comments on the post and also more active as it posts around once or twice everyday whereas Head & Shoulders is slow responsive to messages, there is a rear chance of replying to the comments and it only posts once or twice in a month. Both the brand uses 50/50 rules as Head & Shoulders posted about super bowl 2016 and Shea Moisture posted regarding the benefit of using natural ingredients.

Head & Shoulders posts the videos and pictures of following:

• ·      Events organized by them.
• ·      Facts about their company.
• ·      Celebrities promoting their product by using it.
• ·      New products.

Shea Moisture posts the videos and pictures of following:

• ·      New product.
• ·      Normal people using their products.
• ·      After effect of using their products.
• ·      Gift box, which includes their different products.
• ·      Discounts.

The keywords mostly used by Head & Shoulders are:

• ·      100% flake free
• ·      Scalp relief
• ·      Smooth
• ·      Silky
• ·      Fresh

The keywords mostly used by Shea Moisture are:

• ·      #SheaMoisture
• ·      #SheaFam
• ·      Natural
• ·      Organic

Head & Shoulder posted a video of Odell Beckham Jr. (American football wide receiver for the New York Giants of NFL) taking shower with Head & Shoulders, which got 2.1k like and 2.5 Million views, which was also shared 185 times. This post was so successful because the Super bowl season was about to start and people who were supporting Odell Beckham Jr were excited to see him as the brand’s new face.

Odell Beckham Jr. and Head & Shoulders 

Shea Moisture posted a picture of a girl with her story of her using their products and how the products helped her to gain confidence with her hair. This post was successful as it got 986 likes and people liked the picture of the girl showing after effect by using Shea Moisture.

Girl with confidence.