L’Oreal vs Neutrogena on Youtube

L’Oreal vs Neutrogena on Youtube

Author: Rajdeep Singh Virk

Neutrogena on YouTube has 20,642,877 views and 8,969 subscribers. L’Oreal on the other hand has 16,328,682 views with 6,758 subscribers. L’Oreal posts video every week whereas Neutrogena post video twice every week. The content includes tutorials, advertisements. L’Oreal uploads videos which tells us about the brand as well as promotes new products, celebrity spots and tutorials. 

In every video of Neutrogena, a small description about the product is given with external links to Instagram page, Facebook page and twitter page.  The hashtag they use is #seewhatspossible. They also give link to their website. 
In every video if L’Oreal, description about the brand and product is given with links to their Facebook, Instgram and twitter page. 

Neutrogena posted a video of 30 seconds on what makes a woman beautiful which got 936,317 views on YouTube and 9 comments. This video became successful because it was for a good cause and gained instant popularity.

Neutrogena on Youtube

L’Oreal posted a video which was a tutorial on how to do hair color transformation to violet. This video got 1,542,664 likes and 42 comments. The hashtags used were #liveincolor. This video got popular because as it was a tutorial, more and more people watched it who were interested in coloring their hair violet.

L'Oreal on Youtube