Title: Head & Shoulders Hair Care Analysis
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| Head & Shoulders Logo |
Head
& Shoulders is the brand, which is American and owned by parent company
Procter & Gamble. Head &
Shoulders has been working for the treatment of dandruff since 1950. The
category of the product is Hair Care.
Talking
about Head & Shoulders and social media, they are present on almost every
famous social media such as: Facebook, Twitter, Youtube, Google+. They also
have their official website. Head & Shoulders are active on each of them
except Goggle+.
Most
used social media website by Head & Shoulders is Twitter, where they post
2-3 tweets every other day. They have 51.8K followers and posted almost 5000
tweets. They use trending hash tags to get in touch with their followers and
also to them who aren’t following them. They use pictures of the product they
are launching and also of existing products to give more information about the product.
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| #redcarpet |
This
was the tweet promoting their product on the day of Oscars. As we can see they used
#redcarpet in the reference of Oscars which was also the most trending topic of
the twitter on that day.
The
most commonly used hash tag is #LiveHeadFirst which is also their new campaign
in which they are Retweeting the tweets of their followers posting their
pictures with Head & Shoulders.
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| #LiveHeadFirst |
These
kind of tweets and retweets helps getting more interaction with their followers
and also motivates others to buy their products, as everyone wants to become
popular so this is a good marketing technique by providing popularity to their
customer on their social media platform.
They
also share facts, which motivate more people to use their products.
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| #Fact |
So we can tell that they
know their job in promoting their products using social media by not only
alerting people about their products but also effectively using trending hash tags
to interact more and more people.
Bibliography
Bibliography
Head &
Shoulders. (2016). Retrieved from
http://www.headandshoulders.ca/en-CA/index.jspx
Twitter. (2016, Feb 28). Retrieved from
https://twitter.com/Headshoulders
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