Burt’s Bees vs. Tressemé on Facebook

As seen from the previous 25 Facebook posts, Burt’s Bees has a great presence on Facebook. Although Tressemé has over 9 million followers and Burt’s Bees has over 2 million, Burt’s Bees has great communication with their consumers. Both companies post every two weeks. Tressemé’s posts consist of them promoting their products mainly whereas Burt’s Bees posts news updates, events, and even contests to engage there consumers.

Successful Facebook post for Tressemé

Tressemé uses the 50/50 rule rarely and Burt’s Bees does with almost every other post. Burt’s Bees used keywords such as shade, moisturizing, natural and refreshing. Tressemé used keywords such as damaged, hairstyles, hair, and shampoo.

The following post of Tressemé received 730 likes and it was successful because they engaged there consumers, and offered a reward for there engagement. This motivated consumers to use their products as well. I think this post was successful because it offered consumers a chance to in a curling iron. Many women use hair products to achieve certain look, and since Tressemé was giving away a curling iron, many individuals were motivated to join this contest.

Successful Facebook Post for Burt's Bees

One of Burt’s Bees successful Facebook posts were when they promoted the Toronto Christmas Market and Burt’s Bees in the same post. They were promoting the Toronto Christmas Market, and even themselves. This post gained 2.3k likes and was shared 50 times. I believe this post was successful because Burt’s Bees was incorporating the theme of Christmas into their brand.



Rittu Rakhra