Tressmmé's social media strategy !

Tressemmé's Logo (Tressemé 2016)

Tressmmé is a hair and skin care brand, which was established in 1947 (Tressemé 2016). This brand was originally supposed to cater t salons and eventually as it became more popular, it started selling in supermarkets and pharmacies. Tressmmé is currently present on Facebook, Twitter, Instagram, and YouTube. Their Facebook posts are becoming increasingly popular due to their active use of the 50/50 rule and the engaging posts they create.

As shown from the example, it is evident Tressmmé is creating posts that engage the audience, makes them aware of the hair care industry, and it even shows how much Tressmmé cares about it’s consumers. (Tresseme, 2016)

Excellent use of the 50/50 rule (Tresseme, 2016)

As shown from the example, it is evident Tressmmé is creating posts that engage the audience, makes them aware of the hair care industry, and it even shows how much Tressmmé cares about it’s consumers.

Tressemé advertising their products (Tresseme ,2016)

As shown from the Facebook post to the left, it is clear how Tressmmé is using the 50/50 rule to engage their customers. Tressmmé posts approximately once every two months. Although they do not post a lot, there posts gain a lot of traffic because they are very engaging and they highlight Tressmmé’s major events and promotions.  The content they post is usually in regards to a major event, which will occur, or a major promotion, which is why each of their post has many consumers actively commenting and liking and even subscribing to the Facebook page.

Customer feedback is great on Tressmmé’s Facebook page, and it is clear how much consumers enjoy their posts through there active interaction and high number of likes and followers. Tressmmé is doing great in terms of their social media strategy; they are creating a great following and receive excellent feedback from consumers.

Bibliography

Tresseme. (2016). Homepage. Retrieved March 9, 2016, from Tresseme : http://www.tresemme.ca/?gclid=Cj0KEQiAsP-2BRCFl4Lb2NTJttEBEiQAmj2tbfTVNkqxb0xv3-Ob_EE0xR4HCWdLzz00VcC0N4phLBcaAlg18P8HAQ&gclsrc=aw.ds

Tresseme. (2016). Tresseme Facebook Page. Retrieved March 8, 2016, from Facebook: https://www.facebook.com/TRESemmeCA/?brand_redir=547639685289923